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Blog // Connect Puerto Rico

SME Puerto Rico Digital Forum

By CPR Staff

On Wednesday, May 25, the Sales and Marketing Association of Puerto Rico (SME) is convening one of Puerto Rico’s most highly anticipated technological events — the 2011 SME Digital Forum. This 10th forum will include the presentation of the 2011 SME Digital & Mobile Behavioral Study and the SME Digital Awards. 

The 2011 SME Digital & Mobile Behavioral Study,based on a survey of 500 personal interviewsconducted in the islandwill yield valuable statistical information of consumer behavior in the use of digital and mobile media in Puerto Ricothe most-visitedpagessocial mediaonline shoppingonline activities,functions utilized and purchased of mobile applications, among other informationThe study, conducted byEstudios Técnicos, also includes types of online transactions made ​​by the consumer and the levelof attention they receive by online promotions.

The SME Digital Awards recognize best practices in the integration of digital technology as part of a marketing, advertising, or public relations campaigns in Puerto Rico.

Additionally, Connect Puerto Rico’s Director of Public Policy Raquel Noriega will be there to present an overview on the Connect Puerto Rico initiative.

The SME Puerto Rico has expanded the forum’s educational program to include seminars on topicssuch as legal aspects of clouds, mobile & social media, digital marketing, and emerging trends.



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