TV Spots in Puerto Rico Promote Digital Literacy and Internet Relevance

By Wil Payton

PSA GraphicThe Puerto Rico Broadband Taskforce, in collaboration with the Ad Council and Connect2Compete, produced three television spots to promote digital literacy and the relevance of the Internet.

A 2012 Connect Puerto Rico survey found that 65 percent of residents do not subscribe to broadband services in their home. The EveryoneOn campaign was designed to help citizens understand the Internet’s potential for positively impacting their quality of life.

Below is an excerpt from a News is My Business article on the campaign:

“‘EveryoneOn’ will raise national awareness about the importance of digital literacy and help reach the more than 60 million Americans who aren’t meaningfully engaged online,” said Peggy Conlon, president of the Ad Council.

Although the “EveryoneOn” ads have been running for several months throughout most areas in the United States, it wasn’t until the Broadband Taskforce provided the local support needed that local broadcasts became a reality, campaign officials said.

To read more click here. To see the PSAs click here. Be sure to follow Connect Puerto Rico on Facebook and Twitter for more articles on how technology impacts your life!


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